Power Pop

My goal for Power Pop was to seamlessly balance a contemporary aesthetic while staying true to the brand's South Asian roots, familial essence, and mission. The end result is a harmonious blend of tradition and modernity, capturing the essence of the delicious, purpose-driven snacks offered by this remarkable company. I am proud to have played a part in not just redesigning a logo and branding but in crafting a visual identity that reflects the heart and soul of this inspiring venture.