Glow
I designed the logo and branding for Glow, a luxurious sunscreen brand committed to protecting sensitive skin. The aim is to celebrate the sun while preserving the inherent glow of your skin. I hand drew the logo, infusing it with loose, wave-like elements to resonate with the natural settings where you'll use our sunscreen. I was heavily inspired by vacation in the 90s.
The Process
This represents my standard process for crafting custom typefaces. I begin by sketching it by hand, refining it meticulously once I've transferred over to the computer.